The term "marketing" covers a lot of different activities – all associated with selling your company's products and services. Advertising is the most obvious marketing activity, but so is consumer research, which better matches your product to consumer wants and needs. Product design, also, is a form of marketing, as it helps match your company's products and services to known customer needs.
The one thing that marketing is not, in the opinion of some marketing professionals, is the sales act itself, which is the result of marketing.
